Promotional Design💙

This collection showcases projects across logo design and promotional visuals. Explore a collection of work where strategy meets creativity and every pixel serves a purpose.

Hero Section Design for the Landing Page (2026)

Client: MedVR X Mass General Brigham MXR Lab

Description: Designed a landing page hero illustration showcasing advanced medical XR technologies. The scene highlights real-world applications including surgical planning, 3D anatomy visualization, digital twins, and immersive procedure guidance. By introducing various kinds of gestures and clinician interactions, the artwork envisions how healthcare professionals may move beyond traditional screens to unlock the full potential of XR in clinical decision-making.

Character Sketch

Open Graph Image Design

< IMS Magazine Winter 2025 Cover Design >

Click here to read magazine online!

Front Cover - Banner Style

Back Cover - IG post style

IMS Magazine Page Design

Designed a series of custom banners to visually showcase and enhance the visibility of research articles published by the University of Toronto's Institute of Medical Science.

EAPOC Logo (2025)

Client: Samir Gupta, MD

Brief Description: The logo for EAPOC(Evidence at the Point of Care) creatively integrates the brand’s core identity into a visually symbolic design. The letter "E" is transformed into a stethoscope, with its shaft extending toward a target icon, representing the concept of point-of-care. To reinforce the stethoscope motif, earpieces are subtly incorporated. The thickness of the "E" evoke the image of a book, underscoring the theme of clinical evidence.

Main Concept

Variation 1

Variation 2

< Promotional Video for BMC × TVAsurg Collaboration (Dec 2024)>

Media: After Effects

Description: Produced a teaser for Instagram Reels, increasing engagement with the BMC × TVAsurg collaborative project on Labor Induction. To capture the winter holiday spirit, I used the concept of sweaters and festive decorations, presenting baby delivery and the BMC collaboration as a symbolic gift 🎁☃️🎄

UofT Talks: Embracing the Journey Promotional Design (2024)